CONTEXT

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BrainCo is a harvard start-up, brings cutting-edge EEG science, engineering, and algorithm development to address real-world challenges. I did a one month internship at BarinCo, led the re-design of Chinese official website Brainco.cn together with Zihui.

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PROBLEM

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BrainCo China now have an ever-growing product line. Their services and products covered a large range, from education, to health care and meditation. Their products also take various froms, from hardware, software, to series educational courses and competations. Therefore, it's vital to come up with a new integrated website structure to combine the complex product lines with a clear storyline.

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TARGET AUDIENCE

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PR / Investor / User/ Customer

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OUTCOME

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We talked to the other departments in the company, collected their needs and re-design the structure of website. We started from the homepage and tried out different interactions. The goal is to balance the flexibility (of holding future product and), extensiveness and aesthetic.